An alliance of creatives

“Contrary to popular belief, the vast majority of creatives involved in the production of entertainment are freelancers, on modest or low wages with difficulties securing long-term employment.

We are proud that our work is made available to hotel guests to enhance their travel experience. The AVLA licence will help keep us going whilst also supporting the UK audiovisual sector to remain alive and strong, contributing to the financing of even more films, television series and documentaries.”

“The creation of AVLA is excellent news for UK script writers. While we love sharing our work with the widest possible audience, creators rely on receipts and royalties to keep the wheels turning. AVLA is a welcome addition to the CMO community and I’m delighted to see them championing fair remuneration for all contributors alongside promoting the UK Audiovisual sector on the international stage.”

“The AVLA licence helps to support the audiovisual sector in the UK, to keep it alive and strong, as well as to foster local talent. The licence fees contribute to finance the production of new films, series, documentaries, and other TV shows, and in turn sustain tens of thousands of workers and small companies involved in the process.”

“The creators of audiovisual works deserve to be paid for the use of their work. Our industry is one of unpredictable work, so every job we do deserves to be paid regardless of where it ends up.

The AVLA licence is not only fair, but also a legal obligation. The revenues distributed by AVLA to the audiovisual creators is vital income for individuals who often work intermittently and might struggle to make ends meet at one stage or another.“

“Writers and creators rely on the fair distribution and remuneration of their work – especially in the current digital age. The creation of AVLA is therefore another much-needed defender of those working in the audiovisual sector. The promotion of UK work internationally is also another force for good.”

“The AVLA licence is imperative to support the creation of new and independent works. Not only does the revenue distributed by AVLA to the audiovisual creators form part of a vital income for individuals who would otherwise struggle to make ends meet, it also supports a wide community of creatives. The creators of audiovisual works deserve to be paid for the use of their work.”

“As creators of audiovisual works, we are grateful to those establishments that take the AVLA licence for respecting the rights of creatives and supporting us.

I trust my collecting society to collect and distribute royalties for the use of our work, and to do so fairly and efficiently.”

“We take for granted being able to watch a fantastic film or catch up on the most recent episode of our favourite soap when we stay in a hotel, it really adds to our enjoyment of the experience and provides that extra level of entertainment.  A great number of creatives put their lifeblood into making these films and shows and it’s great that in future, through AVLA, they will all be paid for the value their works bring to hotels, hostels and other similar venues. “  

“TV professionals, including directors, often face the misconception of living comfortable lives. In reality, many of us are freelancers, dealing with fluctuating pay rates and long gaps between jobs. 

AVLA’s licence fees provide crucial income support during these periods, allowing us to sustain our creative careers. Without this assistance, it would be challenging for creators, like me, to make a living directing your beloved TV shows or documentaries.“